Reincarnated Spirits

en

As many good stories do, this one starts with sparkling wine! This unparalleled spirit is distilled from excess residual yeast from the traditional Sekt production. The yeast is removed after the second fermentation and is usually discarded, but Markus Jost from Ohlig Sekt reexamined this by-product and together we found a starting point for an entirely new beverage experience: RE:INCARNATED SPIRITS.

RE:INCARNATED SPIRITS is the first distillery brand with a 100% circular spirit and packaging design, where everything is passionately and consistently reused, giving all elements a new life. The first limited edition – a set of 444 unique bottles – of RE:INCARNATED SPIRITS is named RE:BRAND #1, using the German word Brand (spirit).

 

de

As many good stories do, this one starts with sparkling wine! This unparalleled spirit is distilled from excess residual yeast from the traditional Sekt production. The yeast is removed after the second fermentation and is usually discarded, but Markus Jost from Ohlig Sekt reexamined this by-product and together we found a starting point for an entirely new beverage experience: RE:INCARNATED SPIRITS.

RE:INCARNATED SPIRITS is the first distillery brand with a 100% circular spirit and packaging design, where everything is passionately and consistently reused, giving all elements a new life. The first limited edition – a set of 444 unique bottles – of RE:INCARNATED SPIRITS is named RE:BRAND #1, using the German word Brand (spirit).

 

Approach

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By founding RE:INCARNATED SPIRITS we approach a re-thinking of an old idea of sustainability that our grandparents used to nag us with. Everything has a value, a purpose. The most delicious and timeless food has been created from leftovers. All over the world, chefs and cooks are rediscovering old varieties, old techniques that recycle and respect what nature gives us. Not all traditions are out dated – we see zero-waste not only as an attitude, but as a driver for new ideas.

de

By founding RE:INCARNATED SPIRITS we approach a re-thinking of an old idea of sustainability that our grandparents used to nag us with. Everything has a value, a purpose. The most delicious and timeless food has been created from leftovers. All over the world, chefs and cooks are rediscovering old varieties, old techniques that recycle and respect what nature gives us. Not all traditions are out dated – we see zero-waste not only as an attitude, but as a driver for new ideas.

Success

en

By re-using the yeast in continued distillation, in Hubertus Vallendar’s copper distilling kettle, a spirit embodying the essence of the finest wines from the Rheingau is produced with an award-winning outcome (already winning the gold medal in "World Spirits Awards 2020), capturing the DNA of champagne. To match this original approach, we too reexamined all aspects of our packaging materials for a uniquely sustainable outcome: from the glass, to the paper, even the corks.

de

By re-using the yeast in continued distillation, in Hubertus Vallendar’s copper distilling kettle, a spirit embodying the essence of the finest wines from the Rheingau is produced with an award-winning outcome (already winning the gold medal in "World Spirits Awards 2020), capturing the DNA of champagne. To match this original approach, we too reexamined all aspects of our packaging materials for a uniquely sustainable outcome: from the glass, to the paper, even the corks.

Reverse Banksy Geschreddertes Etikett

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Bringing the old back to life, we explored a label concept that visualizes the reversal of throw-away culture and playfully implements a semi-shredded label. So instead of destruction, this label stops the shredding halfway through and is re-built /re-made below. With minimal use of all materials, the main label is not glued to the bottle, but instead only held in place with an adhesive band securing it through the middle for a fully removable label for optimal continued recycling. Each limited edition bottle is hand-numbered for that little extra touch!

de

Bringing the old back to life, we explored a label concept that visualizes the reversal of throw-away culture and playfully implements a semi-shredded label. So instead of destruction, this label stops the shredding halfway through and is re-built /re-made below. With minimal use of all materials, the main label is not glued to the bottle, but instead only held in place with an adhesive band securing it through the middle for a fully removable label for optimal continued recycling. Each limited edition bottle is hand-numbered for that little extra touch!

Let it rain Recycling Money

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The eye-catching and contemporary yellow label is 100% recycled paper material, the adhesive band is printed on uncoated paper made up of 15% grape-waste (!), 40% post-consumer recycled fibers and the remaining 45% are wood pulp. All printed with water-based inks by Carini. Encompassing the whole body is an uncoated cardboard box for safe transport, including recycled padding made from shredded Euro bank notes that didn’t pass the quality test for public use.

de

The eye-catching and contemporary yellow label is 100% recycled paper material, the adhesive band is printed on uncoated paper made up of 15% grape-waste (!), 40% post-consumer recycled fibers and the remaining 45% are wood pulp. All printed with water-based inks by Carini. Encompassing the whole body is an uncoated cardboard box for safe transport, including recycled padding made from shredded Euro bank notes that didn’t pass the quality test for public use.

Born to be… Wild Glass

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We didn’t just make a pretty label to convey sustainability. The glass bottle is made entirely of 100% recycled post-consumer glass developed by Estal called “Wild Glass”. Supporting the zero-waste approach from beverage to bottle, no bottles with aesthetic defects are discarded in the production, resulting in a rough and authentic design, adding to the tactile experience of sustainable imperfection.

de

We didn’t just make a pretty label to convey sustainability. The glass bottle is made entirely of 100% recycled post-consumer glass developed by Estal called “Wild Glass”. Supporting the zero-waste approach from beverage to bottle, no bottles with aesthetic defects are discarded in the production, resulting in a rough and authentic design, adding to the tactile experience of sustainable imperfection.

Let it pop! Champagne Cork

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But the icing on the cake, or dare we say cork in the bottle – is made entirely from recycled sparkling wine corks. Taking our concept of reduce, reuse, remake to the next level by observing and re-approaching all aspects of the packaging design to create a truly unique, fully thought-through and multifacetedly sustainable product.

de

But the icing on the cake, or dare we say cork in the bottle – is made entirely from recycled sparkling wine corks. Taking our concept of reduce, reuse, remake to the next level by observing and re-approaching all aspects of the packaging design to create a truly unique, fully thought-through and multifacetedly sustainable product.

Order Now Reincarnated Online

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It’s no good working on full sustainability if it isn’t accessible to everyone. So as part of our concept and packaging design for RE:INCARNATED SPIRITS we decided to include a webshop design for anyone to buy one of the limited edition bottles. Get your own RE:INCARNATED SPIRIT here: www.reincarnatedspirits.com

de

It’s no good working on full sustainability if it isn’t accessible to everyone. So as part of our concept and packaging design for RE:INCARNATED SPIRITS we decided to include a webshop design for anyone to buy one of the limited edition bottles. Get your own RE:INCARNATED SPIRIT here: www.reincarnatedspirits.com

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