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    Getting awards is about more than just having your ego stoked. They not only represent recognition for having done something very well (which of course is nice), but also mean that you get attention, that the product, service, or idea gets noticed – and then talked about. And that is reason enough for everybody to feel good about getting an award.

    Auszeichnungen sind mehr als nur Nektar für die Eitelkeit. Jenseits der Anerkennung, etwas sehr Gutes geschaffen zu haben (die einen natürlich freut), bedeuten sie: man wird gesehen. Man sticht hervor. Awards schaffen neue Aufmerksamkeit.

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