OhNO!
A toast that needs no excuse: OhNO! is the alcohol-free wine and sparkling line that swapped „0.0%“ disclaimers for pure glamour. Designed for rooftop bars, beach clubs and dinner tables that don‘t do compromise. Say Oh NO – and mean Oh YES.
Background
OhNO! is a range of four alcohol-free wines and sparkling wines – white and rosé, still and sparkling – built from the ground up as a genuine premium category, not a “diet” version of wine. Positioned for a generation that doesn’t see sobriety as a sacrifice, but as a choice.
Brief
No off-the-shelf wine codes, no “better-than-nothing” tone. The challenge: build a brand that feels like a fashion magazine, a fragrance, a design object – something people want to be seen holding, regardless of what’s (not) in the glass.
Solution
A name that turns refusal into confidence, a logo where the “O” doubles as the “%” sign, and a visual world soa-ked in sunlight, pool reflections and golden-hour skin. No abstinence aesthetics, no claims shouting “alcohol-free” – just desire, styled to perfection.
For the sparkling range, we created a visual world of pure escapism. Bold palm motifs, vibrant fluorescent colors and touches of gold come together in a design that is fresh, radiant and infused with effortless glamour. Closer to the atmosphere of a luxury resort than the traditional wine aisle, each bottle celebrates sunshine and exotic flair because every celebration deserves a little more style.
For the still wine range, we created a visual language inspired by la dolce vita. Expressive floral motifs, soft sunset hues and colors that echo the sea horizon come together in an identity that feels warm, elegant and effortlessly inviting. Designed for long summer dinners on a terrace, shared tapas by the beach and slow evenings with friends, each bottle captures the relaxed beauty of the Mediterranean lifestyle.
A campaign
that turns your world
upside down.
UPSIDE DOWN CAMPAIGN
We turned the familiar world of wine upside down, quite literally. By rotating the perspective 180 degrees, the visuals play with the idea of seeing and enjoying wine differently. Because choosing alcohol-free doesn’t mean giving something up. Sometimes, all it takes is a change of perspective.
Turns out…
… great taste was never about alcohol.
It was always about the attitude.
OhNO! just said it first.
The power of saying no. Beautifully.
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