Naming

Lost for words? We‘re not. We have a thing for words. Short ones, strange ones, clever ones and the occasional completely made-up one. We twist them, turn them around and see what sticks. Until we find the name that feels so right, you wonder why nobody thought of it before. We prefer the ones that make you curious. Names that raise an eyebrow, start a conversation or simply sound too good to forget. We play with language, meaning and unexpected associations to find the words that give brands and products a personality of their own.