Loani Tea Range
Definitely our cup of tea! An all-round coherent design with a lot of personality based on every mood and attention to detail.
Background
It’s not easy to choose the right tea when you’re standing in front of the shelf: the range is huge, many varieties look the same and you don’t know which ingredients are actually good for you.
Brief
The packaging should help you navigate the shelf and guide you through this process. It’s not enough just to have pretty mint leaves and a slice of lemon.
Solution
With appealing copywriting and lovingly created in-house illustrations, we make the choice easy. “Goldene Balance” or “Frischer Geist”? It’s never been easier to quickly find the right tea for your mood!
Like a friend that sticks with you in every situation, LOANI’s personalized range allows you to pick your cup of tea and navigate your mood with a variety of tastes.
“Need to focus? We’ve got you!”
“A little extra energy-kick
never killed nobody.”
“Just lean down and relax.
We’ll do the rest.”
“What sets Ruska Martín apart as an agency is its high level of creativity and ability to keep up with the latest trends. As a client, we felt understood and able to work together in achieving our goals.”
Christopher Vorwerg
Head of Product Range & Purchasing
