We are interested in the product itself, not what one might expect from that product. We are interested in goals, not short-term number games.
Now and then we find ourselves watching the sunrise from our desks. This might be because we were working away all night on a deadline for a large international automobile company, but it might just as well be because we have been busy fine-tuning a brochure for a local bookbinder.
We are present and aware. We are continually searching. We talk and we listen. We keep our eyes open. We trust intuition and respect facts. We are no dreamers. We just do what we believe in, as well as we possibly can.